Tuesday 23 February 2016
Thursday 11 February 2016
Evaluation Question 1
1. My media products were a music video and ancillary texts which were a
digipak and a magazine advert. I had to create my own made up artist for all of
these products and design products that would not only suit my target audience
but also support chosen genre conventions. There are a few purposes of creating
these products, which include promoting the artist, if the artist has new
content, he will want it to be recognised, and magazine adverts, music videos
and digipaks help build hype to lead on to something else from the artist.
These are also created to show a representation of the artist, the artist wants
to get their image out there and wants people to know what they are about and
what they believe in and adverts, videos and digipaks are effective ways of
doing this. The genre that I chose was the indie genre and I decided to make a
music video based on the song "Two fingers" by Jake Bugg. There are
many conventions to note when it comes to the indie genre, for example, artists
are always usually seen with a guitar, it is the main instrument of the indie
genre and you would more than likely see them playing it on an album cover or
in a music video. It appears in my own video many times, as my artist is seen playing many times, which shows he has a passion for his music and builds a connection with his fans as they will see him dedicated and devoted towards his passion. This is appealing as conventions are being followed, the fans are being given what they expect to see and therefore this satisfies them.
Indie artists also like to come across as relatable and down to earth characters, they tell emotional stories through their songs that fans feel they can relate to, and they also pour their hearts out to establish a connection with their audience, as the audience may feel sympathy for the artists, thus showing feelings towards him. My artists emotions are shown throughout my production, mainly with close ups, not only to give a personal feel, but also build a relationship with the audience, as seeing him sad and down will make them feel sympathy towards him. One specific scene where this is shown is in the taxi, shortly after he has all his money stolen and is alone, it shows the audience his true sadness, which is conventional to the genre as the artist is pouring the heart out to the audience with a personal situation, the audience therefore feel sorry for him, they feel sympathy for my artist as he is in a troubling time and the audience can see how badly he is feeling, which shows a connection has been established.
It is also conventional for an indie artist to wear black clothing, this has been seen on many indie artists, such as Jake Bugg, Liam Gallagher and Liam Fray. It is another way of displaying depressed artist emotions and it is also seen in my own music video, as my artist is in black clothing the whole time. This is seen in my own production throughout, as the artist appears in this clothing to show his dark emotions, which is conventional as the artist is being open and showing his emotions to the audience, as artists of the indie genre are known to share sad stories to draw the listener into the music, this establishes a connection as the audience can emphasise with my artist through his own story, a dark one seen by his clothing choice. This is mirrored through how he is unsuccessful and how his money is stolen and how he is envious of the successful artist, Tyler. Conventions are also further shown through the presence of a micro-element with the all black clothing, fans will therefore find the video more appealing if conventions are stuck to as they are getting what they expect to see.
Another convention present is the urban setting across the video. Urban settings are typical in indie music videos, as it is seen as a personal way of an artist connecting with the audience, the artist is giving fans a piece of themselves as they are showing where they come from and their background, these locations are conventional as it is expected for an indie video to be out in the open and more natural, which helps to build a relationship with the audience as it is relatable. This can be seen in my music video specifically when the artist is going through a train station, this shows fans can relate to him as this is a journey that many people make every day and is not an extravagant location like a mansion for instance that you would expect to see in a hip-hop video, not indie. The urban areas he's in are highly populated, which shows that the artist is not afraid of exposing himself to the public in order to gain attention, he performs in front of large audiences in order to desperately try and gain some form of recognition and for people to think that he is a good musician.
One way in which conventions were subverted was in the digipak, there is an image which is edited in a slightly green colour, something you would not often see in the indie genre, however I wanted to give my fans something new and unique and not just constantly use plain and bland images, as this would likely bore them and they wouldn't be entertained by my content, meaning it would not be successful. A different effect can make my product more appealing and also create more meanings and emotions, giving the digipak a diverse and overall interesting effect.
The main product and ancillary text all showed clear conventions and what the artist is all about, it showed convetions such as black clothing, the guitar and artists emotions towards the audience, but they all tell you the artists story and it enables you to see his life. It is clear that my production is indie and it appeals to the target audience by clearing displaying conventions as well as relevant themes.
Indie artists also like to come across as relatable and down to earth characters, they tell emotional stories through their songs that fans feel they can relate to, and they also pour their hearts out to establish a connection with their audience, as the audience may feel sympathy for the artists, thus showing feelings towards him. My artists emotions are shown throughout my production, mainly with close ups, not only to give a personal feel, but also build a relationship with the audience, as seeing him sad and down will make them feel sympathy towards him. One specific scene where this is shown is in the taxi, shortly after he has all his money stolen and is alone, it shows the audience his true sadness, which is conventional to the genre as the artist is pouring the heart out to the audience with a personal situation, the audience therefore feel sorry for him, they feel sympathy for my artist as he is in a troubling time and the audience can see how badly he is feeling, which shows a connection has been established.
It is also conventional for an indie artist to wear black clothing, this has been seen on many indie artists, such as Jake Bugg, Liam Gallagher and Liam Fray. It is another way of displaying depressed artist emotions and it is also seen in my own music video, as my artist is in black clothing the whole time. This is seen in my own production throughout, as the artist appears in this clothing to show his dark emotions, which is conventional as the artist is being open and showing his emotions to the audience, as artists of the indie genre are known to share sad stories to draw the listener into the music, this establishes a connection as the audience can emphasise with my artist through his own story, a dark one seen by his clothing choice. This is mirrored through how he is unsuccessful and how his money is stolen and how he is envious of the successful artist, Tyler. Conventions are also further shown through the presence of a micro-element with the all black clothing, fans will therefore find the video more appealing if conventions are stuck to as they are getting what they expect to see.
Another convention present is the urban setting across the video. Urban settings are typical in indie music videos, as it is seen as a personal way of an artist connecting with the audience, the artist is giving fans a piece of themselves as they are showing where they come from and their background, these locations are conventional as it is expected for an indie video to be out in the open and more natural, which helps to build a relationship with the audience as it is relatable. This can be seen in my music video specifically when the artist is going through a train station, this shows fans can relate to him as this is a journey that many people make every day and is not an extravagant location like a mansion for instance that you would expect to see in a hip-hop video, not indie. The urban areas he's in are highly populated, which shows that the artist is not afraid of exposing himself to the public in order to gain attention, he performs in front of large audiences in order to desperately try and gain some form of recognition and for people to think that he is a good musician.
Another convention shown was the presence of a narrative in my music video. Narratives are very popular amongst the indie genre, as indie songs usually always have a story and meaning behind them and the story is what draws fans into the music video. It is usually an emotional story from the artist themselves, which is seen in my own video, as various elements of my narrative are conventional and can gain audience reaction, one specific example can be when my artist has his money stolen. He is now in a bad situation as has no money, this is conventional as a deep and sad narrative which is a personal story from the artist is being shown, which helps to establish an audience connection as they will feel sympathy for him in his tough situation and some may be able to relate as they may have been very low on money before or had something stolen from them. The sad and dark nature of the video overall is conventional to indie as it is a sad personal story from the artist, he wants to be successful, have money and get noticed, but fails and is left penniless, homeless and cannot find any success.
One other convention of an indie genre is low key lighting used to set the emotional tone for a scene and show how he has no hope and is unsuccessful. It sets an overall deep and sad mood and draws the audience in to feel sympathy for who is in the dark and troubling situation. This is seen specifically in my own production when the artist is getting his money stolen. This is a dark and upsetting scene as the artist is being mugged and we can see his sadness from the reaction shot that follows after the screenshot. This again shows further conventions as the artist is sharing his emotions with the audience, who are drawn into the music video by his distressed facial expressions and the events which have just occurred, which make them feel sympathy for him, therefore showing that an emotional connection between the artist and audience has been established. The dark effect was established by changing the lighting down from 100% to 77% in selected scenes where I wanted the low key lighting affect to fit, which was based on the preset final cut pro x filter of "faded sun".
One way in which conventions were subverted was in the digipak, there is an image which is edited in a slightly green colour, something you would not often see in the indie genre, however I wanted to give my fans something new and unique and not just constantly use plain and bland images, as this would likely bore them and they wouldn't be entertained by my content, meaning it would not be successful. A different effect can make my product more appealing and also create more meanings and emotions, giving the digipak a diverse and overall interesting effect.
The main product and ancillary text all showed clear conventions and what the artist is all about, it showed convetions such as black clothing, the guitar and artists emotions towards the audience, but they all tell you the artists story and it enables you to see his life. It is clear that my production is indie and it appeals to the target audience by clearing displaying conventions as well as relevant themes.
Monday 8 February 2016
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