Questionnaire

Questionnaires are very important to produce and carry out, it gives us a big insight into what fans prefer from a test audience. Our group specifically tailored our own questions

From question 1, I can see that the majoirty of the people we questioned were early teens to adults, showing the indie genre is more popular with older individuals, which means our video can be aimed at possibly this age range which means some darker themes may be able to be included due to the older audience. This allows us to include themes such as violence, as an older audience are allowed to see this and may understand it more and also the fact that violence is not appropriate for a young audience.

In Pie chart 2, it's showed that we interviewed predominantely males, but nonetheless recieved very positive results when asking if they were a fan of the indie genre, showing it's popularity. A higher male audience means we can use a male artist to relate with male fans and create a story that they can either relate to or be inspired by, for example an idea for our storyline is that my artist prevails in the struggle of homelessness, some people, male or female may have gone through that before and be inspired by my artist.

   Question 3 showed that many people we picked were actually fans of the indie genre, which could show how popular the genre is, meaning that it will give us a higher chance of success as there are many people familiar with this music. 

From question 4's pie chart I did note that many more people prefer a group performing act rather than a solo artist, which may affect us as my song is from a solo artist, however the song from Jake Bugg, who appeared to be the most popular artist amongst those we gave the questionnaire to, shown in question 5, which could prove advantageous to us in making our music video as it could be popular even solely based on how liked he is.

This question shows Jake Bugg's popularity, he appears to be easily the most favoured artist out of those we interviewed, which is positive for my group as many people clearly know who he is, but not only that, they clearly like his music and choose him above other well respected big artists such as Oasis and Coldplay. This could provide success for the group as it is something many are familiar with and enjoy, however we won't limit the video just to fans of Jake Bugg we want all of the 40 we interviewed and far beyond to enjoy it. 

From this question we asked, Jump cuts appear to be the most popular editing style, which means it is essential for our group to include this a lot in our production due to it's liking and the fact because it's what the majoirty would like to see, this could lead to more views and we want our production to be successful as possible and visual effects are one of many ways that we can achieve this. We thought of using jump cuts to help develop our narrative, the artist will travel many places in order to try and reach out to many people for money and jump cuts can be used to switch to the different locations he goes to.

From this pie chart, I noted that more people than not had seen indie acts live and generally enjoyed the performance they saw and a mock live performance is something we could possibly include in our music video as it may make our the majority of our audience remember a good time they once had at a live performance. It is also conventional to the genre as artists such as Ed Sheeran have included live performances in their videos and instruments are always present as it is live, another convention of the genre as an indie artist is usually always seen playing it in their video.

From question 8, it was seen that many prefer to have a relatable character in a music video that they feel they can connect with, which is definitely something I plan to add in my music video, with me being the artist wearing ordinary clothes, fitting in with the public and seeming like your every day type of person. This is perfect for my group as this is definitely something which is conventional to the indie genre, indie artists are always seen wearing casual clothes in their videos, not extravagant flashy suits or high end that you may see in a hip-hop video, this is because they want to seem down to earth, they wear clothes just like you and also go through the same things as you and the indie genre strives on having musicians who are relatable characters that connect with their fans.

From question 9, we can see that a concept/narrative vote is equal. A concept and narrative are similar and this is helpful as indie music videos are mainly narrative based and have meanings and various messages, which is something my group already set out to include in our video, so it's helpful knowing that a narrative based video seems more popular than a performance based one. This means me and my group will have to come up with a relevant and attractive storyline to put behind our music video to make it interesting for the viewers to watch and we also must use a storyline that will appeal to our intended audience as we will base it towards them and if their age range cannot relate to the story we have given, then our music video won't be a success. We are thinking of having a narrative of a struggling artist who deals with other issues such as homelessness and neglect, but plays music to prevail through it, many can relate to this as many see listening to or even playing music as a way to escape relate and get away in their own head.

Looking at question 10, the majority of those we questioned had heard of Jake Bugg and had a positive opinion of him, meaning basing our work on him can attract viewers as not only is he popular, those who do know of him generally have good things to say about him. More people thought he was "amazing" instead of just a "good" artist, which shows in fact just how much they do think of him. We chose his song "Two fingers" as the best fit for us to create around, as we think the lyrics are good, relatable and it's mainly narrative based, which all fits in with our questionnaires most popular wants of a music video. It is also a good song in my opinion and our group are confident we can create a music video our intended audience will enjoy.

     Our target audience research was essential to our group in finding what our potentential audience prefers to see in an indie video and what common popular opinions were. We asked a total of 40 people to answer our questions on the indie genre itself to see the sort of answers they come up with and provide data such as pie charts to organise our results.

The theory that I would apply to our questionnaire and music video is McCracken's theory which states that the post modern world is full of diversity as well as creativity, and that if we examined all the values of every subculture then we cannot say that all subcultures come from one culture, which essentially means that you cannot say there is one dominant culture above all the rest, as all cultures in the music industry are so widely varied that every subculture contains over cultures in them, all subcultures are diverse which is what we were able to see with our own questionnaire results in this post. It also means that our video needs to be diverse and creative and there are many ways we have thought of attempting to do this, one being including a time lapse in a packed location, something not seen too often in music video's and also a storyline that follows two characters instead of just one, adding some diversity and contrast between two artists, who seem the polar opposite of each other. Every result was varied from the questionnaire of the 40 people we all asked and they were all associated or associated themselves with cultures before we asked them the questions which further shows how varied cultures are in the music industry.

Vox pops were used to give examples for opinions we received in interviews and also to back up our data and represent the general opinion of our potential target audience. They were also helpful in further finding out what our intended audience would prefer to see in a music video, so that we could implement popular interests into our own production. They also provide a more in depth and detailed answer compared to pie charts, and allows people to elaborate freely with their answers, meaning we can gather more information. Within our groups, each individual had to film 5 vox pops.

Once again, the majority of people are shown here to like Jake Bugg, one person even saying she "really really really" likes him. All of the people I interviewed also told me that they were fans of the indie genre, which is very helpful to know that the genre we are basing our project around is so popular. Many seemed to like performance based videos, which is helpful as this is an idea that me and my group have thought of, that the artist can travel to places with his guitar and also play it, which is also conventional to the indie genre as many artists of the genre are seen playing it in their videos. A popular editing style amongst the vox pops was black and white, which is something we could include in our video as not only is it conventional, it shows the characters emotion, which fits well within our video as the artist is going through dark times.

Overall, gathering opinions from various people helped us find what possibly our target audience would prefer to see when it comes to our production and how we could possibly appeal to them. This research gave us a better insight into popular interests and putting our results into pie charts made it easier for us to navigate our results and read them. As we can see from the pie charts that Jump Cuts, relatable characters and hard hitting messages are definitely popular amongst indie fans, this is something we will add into our own music video. If we were to carry out this research again, I would recommend asking more about the videos, rather than live performances as that from the start would have been hard to include in our own music video.