Planning artist image

The artists image in a music video is crucial as different audiences are able to relate to how the artist looks and what he is wearing, therefore we need to make our artist relatable towards our intended target audience so they will like him and buy his songs, for instance. The artists image is important also because what he wears will show the genre of music he is performing. Furthermore, the artist image is also very important to plan as it could get across a hidden meaning inside the actual video itself, for instance, if someone was wearing bright colours in a music video, you would then assume that it could be during the summer time or maybe that the artist comes across as a colourful and cheerful person, spreading good vibes towards the audience.

The first element of our artists image is the costume of the artist and what we agreed on what he was going to wear in our music video. The artist in our music video will always be wearing dark clothes either black or dark grey dull colour throughout our entire video. This costume is also conventional to the indie genre, as the audience will then be able to relate to him more and other indie artists are commonly seen wearing black clothing, and are also known to be relatable characters. The representation of our artist is that he is dark and serious in our video which mainly indie audiences do find interesting and usually watch the video for the dark subject matters addressed by the artist himself in the music video. The costume portrays our style of video as the concept of our video will be to show that it is very hard to get into the music industry just on your own and that getting away from your house and life could have a bad impact, these are sensitive and depressing subject matters, which allows the audience to relat
e as not only will they maybe feel sympathy towards the artist, but they may also understand because they could have been in that situation before and know what it is like, e.g homelessness. The lyrics in the song also connote depression and that the artist is trying to get away from something, for example, "Light a cigarette and wish the world away" and "Run down some dark alleys in my own head" which could show the artist is going through mental depression.
The artist will be wearing dark clothing to further support the overall dark theme of the video.

The next element of our artists image is his hair that he will have and how his hair will benefit when making our video. First of all we wanted our artist to have clean and washed style hair, but as the video goes on it ends up becoming less clean and scruffier and also dirty to then show that he does not really have a house nor a shower or anything to help better his own image. Therefore the hair that we have decided to choose for our artist in our music video will be conventional to the indie genre because most indie artists will tend to have more scruffy hair, this could maybe be because they don't see it as an important element of being a successful artist but more so their music, however as we are using a narrative in ours, it is necessary that the artists hair then slowly becomes more scruffier as it follows the narrative of our music video. This will also then represent our artist in a bad way as the video shows he does not have a home nor a job in the city he is in but is instead trying to get fame around there, so he seems unsuccessful at this point of our music video. The hair choice also links with the lyrics of our song, with the words "You got out but your knees got grazed" which shows he has been through it all and not come out in one piece and the messy hair shows he has been through a rough time. The hair will then also help with the style of our video because the narrative and concept will go with our artists hair style, the scruffy hair he has at the end proves that he was unsuccessful at getting into the industry and that even though he was so urged to try he couldn't do it showing how hard it is to become successful.

Finally, I will address the make up that artist will wear. We feel it's not really necessary to have the artist covered in make up, as this does not suit our narrative nor is it popular in the indie genre, but if we did need to use any at all, we could use some make up that would make the artist look even more dirtier than he was before at the beginning of our video. I would not say that this in particular is conventional to the indie genre because artists do not normally wear any in their music videos for indie songs but it does show the audience that the artist is trying hard to become a famous musician by travelling on performing to then maybe get a job or something that will help him, maybe the money to buy a better instrument. This will make the artist seem dedicated to his day job and hobby as he is trying hard to get famous that he is theorectically living on the streets playing his guitar hoping that he can just maybe get noticed by people, which then may make him across a desperate aswell. This representation supports the style of our music video, because we are trying to get across how hard it really is to get into the industry by yourself. One way we could incorporate make-up to link with our lyrics is by linking it with the lyrics of "I drink to remember, I smoke to forget" which shows the artist is troubled and may be quite grubby.

Overall, our intended target audience can build a relationship with the artist himself as he is doing what any member of the audience may do in that given situation, which is fight for their dreams and goals and what they believe in. The viewers will also create a relationship with our artist because he appeals to them, the hair and the costume are both key elements when the artist is trying to be relatable towards the audience.