Planning Editing Styles

Planning editing styles for our video is essential for a number of reasons. It is used to add emphasis on certain shots and it's purposes can be to set an emotional tone, relate to conventions or add cool effects that the audience may find interesting. A variety of styles are used to keep the video interesting, as the viewer will be bored if they keep on seeing the same thing over and over, and if only one editing technique is used then our video will appear bland and also get boring to watch.

One example of an editing technique we have used is a time lapse. This will be used during the first chorus to show that the artist has been trying to make it in the industry for some time and also show that something is "changing" which links with our lyrics, as the song lyrics say "Somethings changing changing changing" right before each chorus. A time lapse was selected because it shows the artist as a hard working individual and that he never gives up trying to chase his dreams as we show previous examples of him trying before, This is conventional to the indie genre as indie videos are known for usually always having a narrative and this editing technique is used to support and further develop our own narrative. A time lapse shows that time is moving on and vastly, but it shows the change around him in that period of time, that although a lot of time has gone by, the artist keeps trying and trying time after time to never give up on his dreams.

A second example of an editing technique we have used is jump cuts, which appear many times throughout the video to help the transition of shots, one example being near the beginning of the song, a jump cut is used to switch from the urban environment to the artist in the city, which is used to show a contrast and will also show a sudden change in the artists lifestyle, which again links in with the lyrics as the word "changing" is repeated throughout the song. We used this editing technique to show a contrast and have it link in with our lyrics, as well as smoothly transition shots later on in the video, which is conventional to the indie genre as usually a story is being told, and a lot needs to be covered over the duration of the song, hence jump cutting to different events. This is conventional to the indie genre as it's videos are known for containing lots of different events as it tells a story, which is what will be present in our music video.

Another example of editing that we have used is saturation. We will use a decrease in saturation as well as an increase, mainly a decrease to show the emotion of our artist and set the tone for sad scenes of him struggling and the general tone of the video when this is happening, and high saturation will be used when showing the successful artist, to show his overall emotion of being happy as he has no worries and is living his dreams. The saturation is another example of how we have used editing to contrast events. It also supports our narrative, which makes it conventional to the indie genre as the music videos within the genre are usually always narrative based. An example of where we could incorporate this with the lyrics of our chosen song is when the lyrics "So I hold two fingers up to yesterday" play, as the dark colour could be used to show a past event, like the song mentions (yesterday) and he is reflecting on it.

One more example of editing that we have
used is a montage. During the first chorus, we used a montage to show continuous shots of the artist trying to make money performing around the Liverpool street area. It shows how hard he is actually trying to find success and fame and to get recognized, which shows our artist as a hard working person, but as he is not getting anywhere, it allows our audience to sympathise with him, which therefore creates a relationship between the artist and the audience. This is conventional to the indie genre, as due to the audience being able to sympathise with the artist, they can also relate to him as they may have suffered the same sadness or sadness in general, which shows our artist as being a relatable character and indie artists are well known for coming across as down to earth and relatable characters in their songs and more particularly their music videos. The lyrics "I'm an old dog but I learnt some new tricks" can link with our visuals, as the artist is doing something old that he always has, street busking, but the "I learnt some new tricks" part can refer to some new songs that he has learnt to play on his guitar in order to try and attract people to listen to him.

Overall, our chosen target audience can build a relationship with our artist through the editing techniques we have deployed in a number of ways. Our editing techniques are used to portray the artist and to also develop the narrative. Our target audience can develop a relationship with our artist as the editing techniques we have deployed have allowed him to be a character that the audience can not only relate to, but sympathise with, as the editing emphasises the artists mood and feelings and as it comes across to the audience, they may connect with him as they feel sympathy, thus creating a relationship. This is done by using a dark saturation to connote the artist is in dark times, it is not only used to convey his emotions, but also set the tone for the scene, and the audience will feel sorry for the artist if they see he is in misery, which builds a bond as they feel emotions towards him. time lapse saturation jump cut montage.